The Sitka Chamber and Visit Sitka office is looking for a leader who understands promoting local business, public relations, and community development. The Director of Visit Sitka is responsible for a comprehensive program of destination management and visitor experiences. We are a small and very busy collaborative office with many programs constantly in progress. This position works with the Executive Director to enhance and maintain Sitkas reputation as a premier year-round destination and desirable community to live and conduct business.

Priorities

• Manage and lead Sitkas visitor industry through effective use of strategic planning, leadership skills, community assets, financial acuity, industry knowledge and relationships, and evolving best practices.
• Build and develop strong relationships and open communication with partners, external stakeholders, community members and the City and Borough of Sitka (CBS).
• Manage, direct and train staff and volunteers ensuring Visit Sitka brand consistency and service excellence.

Destination Development and Promotion

• Along with the Executive Director, develop a multi-year strategic marketing plan and annual work plan with input from Visit Sitka (VS) partners and CBS.
• Implement destination marketing plan including placement of advertising, social media marketing, website development and collateral materials ensuring consistent brand message to targeted audiences.
• In coordination with contractors and VS staff, produce, curate, and distribute the annual Visit Sitka Magazine and destination collateral through a variety of mediums.

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``` - Promote Sitka for year-round meetings, conventions and events and ensure VS programs are in place to provide services and support for these groups. - With the Executive Director, serve as the 'voice and face' of Visit Sitka, through public appearances and one-on-one meetings with partners and general public such as serving on industry related task force and committees. - Serve as liaison for media including media and image requests, press releases, media kits and visiting media tours.

Industry Support

• Work with state, federal, and city legislators to communicate and lobby for the needs of the visitor industry and Visit Sitka partners.
• Cultivate relationships cruise sector business, convention planners, travel trade, and destination yacht travel.
• Represent Visit Sitka in industry and statewide organizations and related committees.
• Regularly attend community events and CBS Assembly and commission meetings.

Administrative and Supervisory

• Track benchmarks, measurement targets, marketing ROI, KPI, ongoing industry stats for economic development usage and other reporting metrics as directed.
• Assist with development and explanation of annual Visit Sitka program budget, quarterly financial reporting, and annual Scope of Services report to CBS.
• Direct administrative, operating, sales and marketing functions of Visit Sitka including training and professional development of staff and volunteers.
• Coordinate meetings and engage industry partners in various initiatives and programs.
• Attend Sitka Chamber Board Meetings as requested by Executive Director.
• Any other duties as assigned by the Executive Director in support of Visit Sitka and the Sitka Chamber.

[Hours: Full-time, exempt, 40-hour work week. Flexible work possibilities. Employee must reside in Sitka, Alaska ]{calibri",sans-serif"=""}